Brand Identity / Website Design + Development / Content Creation / Art Direction
© Grace van Meurer, 2018-2021
Collected Eclectic was a personal project intended to combine my passion for graphic design with my desire to make our builder grade home in to something special. What began as a small Instagram account quickly grew into a blog with supporting marketing efforts.
Collected Eclectic served as an outlet to explore new creative avenues including photography, website development, writing and overall storytelling. The brand grew to 15.6k followers on Instagram receiving over 300k impressions each week. Over 120 blog posts were written and attracted an average of 9k page views per month.
Collected Eclectic was named for my approach to designing our first home. I aimed to create a space with unique (eclectic!) touches and a neat presentation (collected!). The branding reflects this with a quirky type pairing and grounding neutral colors.