Four Seasons Hotel New York Downtown
© Studio van M 2022
Studio van M designed physical collateral for various touch points around the hotel to engage New York Fashion Week guests and introduce the new brand direction for the Four Seasons Hotels and Resorts.
Vogue and Four Seasons hosted an exclusive event with a whimsical and luxurious aesthetic supporting the new Four Seasons brand direction.
New York Fashion Week guests were greeted with a note, sweet treats, custom hotel room cards, and special touches including embroidered pillow shams, luggage stickers, candles, and tote bags.
The Acts of Love campaign featured love letters, exquisite blooms, and specialty gelato in the lobby of Four Seasons Hotel New York Downtown.