Brand Identity / Art Direction / Illustration / Copy Writing / Packaging Design
© Studio van M, 2022
HENRO Company is a small shop focused on sourcing handmade decor and home fragrances.
The family-owned brand came to us for their rebrand to shift their brand positioning to a higher end market. The full-scope branding project included logo design, robust brand guidelines, art direction, and packaging.
The HENRO Company logo uses a contemporary flared serif specifically chosen for high legibility at small scales for both print and web.
The branding is designed to accommodate brand growth, including logo brand extensions. Brand extensions currently include “Handmade” for use on handmade products and handmade initiatives, and “Design” for any HENRO Company design services.
A set of badges were created to be used as decoration throughout the branding.
A set of illustrations were created to bring a handmade element in to the graphic assets of the brand. The illustrations are used on packaging materials and as surface decoration throughout the branding.
Illustrations in context on packaging cards
Photo courtesy of client
We transformed a plain cardboard box in to an experience by telling the story of the product directly on the box. Sample candles became a Fragrance Discovery set—a gift set and an introduction to the product.