photograph courtesy of client
© Studio van M, 2023
Mackenzie Craven is the lifestyle and interior style influencer behind Craven Haven—where interiors are attainable, and real life is readily shared.
Studio van M collaborated with Craven Haven to design and develop a content website focused on easy access to Mackenzie’s latest home renovation updates, shopping finds, mood boards, motherhood and antics.
With tons of affiliate links shared daily on Instagram, we created a one-stop-shop for Mackenzie’s audience to refer to. We used this section as an opportunity to incorporate illustrations to highlight the most popular content and keep the content evergreen.
We prioritized the mobile experience and announced the new website with a mobile website tour on Instagram.
We created a consistent illustration style based on the vignettes Craven Haven is known for. These spot illustrations are designed to live alongside future home renovations to give the Craven Haven brand staying power.
So happy my new website is LIVE. Studio van M CRUSHED it.