photo courtesy of client
Four Seasons Hotel
Brand Identity / Website Design + Development
The Art of Living is a new lifestyle blog highlighting a life well lived by The Four Seasons Hotel New York Downtown. The new brand and blog is tailored to a new generation of luxury and features the inspiring and vibrant culture in the heart of TriBeCa.
Come and discover a new kind of urban chic.
The Four Seasons Hotel New York Downtown is not your Grandfathers Four Seasons. The location and style appeal to a new generation of luxury, and the branding was designed to appeal to that audience.
The logo typography combines fashionable high contrast letterforms with a playful swash.
The Art of Living blog features fashion-forward typography and clean UX. The platform serves as a source of inspiration as well as a virtual concierge to hotel guests.
The content fits into four pillars—Art & Culture, Culinary, Fashion, Beauty & Wellness—and is curated by The Four Seasons team in collaboration with writers and photographers.