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video courtesy of client

Client:

Four Seasons Hotel

Services:

Brand Identity / Website Design + Development

The Art of Living is a new lifestyle blog highlighting a life well lived by The Four Seasons Hotel New York Downtown. The new brand and blog is tailored to a new generation of luxury and features the inspiring and vibrant culture in the heart of TriBeCa. 

Come and discover a new kind of urban chic.

theartofliving.nyc

photo courtesy of client

The Branding

The Four Seasons Hotel New York Downtown is not your Grandfathers Four Seasons. The location and style appeal to a new generation of luxury, and the branding was designed to appeal to that audience. 

The logo typography combines fashionable high contrast letterforms with a playful swash. 

The Website

The Art of Living blog features fashion-forward typography and clean UX. The platform serves as a source of inspiration as well as a virtual concierge to hotel guests.

The content fits into four pillars—Art & Culture, Culinary, Fashion, Beauty & Wellness—and is curated by The Four Seasons team in collaboration with writers and photographers. 

TAOL_Mockup---Primary-Logo

Explore the Four Pillars

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About Us

We are a boutique creative studio focused on brands that connect with the new luxury market.

Capabilities

Branding, Web Design + Development, Illustration, Art Direction, Copy Writing, Packaging, Publication Design, and Strategy. 

About Us

We are a boutique creative studio focused on brands that connect with the new luxury market.

Capabilities

Branding, Web Design + Development, Illustration, Art Direction, Copy Writing, Packaging, Publication Design, and Strategy. 

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