video courtesy of client


Four Seasons Hotel


Brand Identity / Website Design + Development

The Art of Living is a new lifestyle blog highlighting a life well lived by The Four Seasons Hotel New York Downtown. The new brand and blog is tailored to a new generation of luxury and features the inspiring and vibrant culture in the heart of TriBeCa. 

Come and discover a new kind of urban chic.

photo courtesy of client

The Branding

The Four Seasons Hotel New York Downtown is not your Grandfathers Four Seasons. The location and style appeal to a new generation of luxury, and the branding was designed to appeal to that audience. 

The logo typography combines fashionable high contrast letterforms with a playful swash. 

The Website

The Art of Living blog features fashion-forward typography and clean UX. The platform serves as a source of inspiration as well as a virtual concierge to hotel guests.

The content fits into four pillars—Art & Culture, Culinary, Fashion, Beauty & Wellness—and is curated by The Four Seasons team in collaboration with writers and photographers. 


Explore the Four Pillars