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Welch's Frozen


Brand Identity

© Vallure Agency, 2019

Partnering with Sunny Sky Products, Vallure Agency was assigned the brand development work for Welch’s Frozen. As the sole designer for Vallure at the time of this project, I was responsible for collaborating with the client from concept to final deliverable. 

We combined fresh fruit and playful illustrations for a bright extension of the Welch’s brand. The project included identity design, brand guidelines, and various point of sale graphics.