Jeffry Weisman from Fisher Weisman Collection approached Studio van M with a website challenge. fisherweisman.com hadn’t changed in 8 years and was more effective when the collection was smaller. As the collection and brand has grown, the original framework of their website was no longer representing the depth and richness that FWC has cultivated.
When we sat down with Jeffry, he spoke about wanting the website to feel rich and inviting. “Like a beautiful rabbit hole”, were Jeffry’s exact words—and music to our ears. We got to work telling the story and featuring the collection in its fullest glory through an editorial and beautiful display of decades of press features, in situ photography, and videos. The result is a website that is so much more than a catalog, rather a portal to the decadent world of Fisher Weisman.
A Better Way to Browse
The first, and arguably most important, aspect of the website redesign was reconfiguring the catalog. We added subcategories and in situ photography on hover to help designers more easily find exactly what they are looking for.
Individual Products
Every product in the Fisher Weisman Collection is made hand made to order by a team of skilled artisans and furniture makers. The inclusion of applicable finishes on each product page brings the artisanal quality of the brand forward in addition to increased clarity of the product offering.
Before & After: Individual Product Page
Finishes
Due to the handmade nature of each product, the finishes are an important part of both the process and the product. More than just explaining available products, the new Finishes page incorporates video offering an intimate look into the artistry and craftsmanship involved.
Before & After: Finishes Page
Designers can click in to any finish and find a glittery display with care instructions, image gallery, and related finishes.
Before & After: Individual Finish Page
An Editorial Approach
The impressive catalog is just the tip of the iceberg for Fisher Weisman. With nearly 30 years of press placements and thousands of photos, we needed to take care to weave their entire story throughout the website.
Press
The previous press page was a running list of logos and magazine covers. Having everything in one place is usually enough, but when you have as many articles as FWC, some extra structure is necessary. We organized the press page with three content pillars: Recent, Product Features, and Insights & Expertise. Through a few simple tags in the backend, this is a low maintenance approach to guide a reader to the articles that are most interesting to them.
Before & After: Press Page
Each press post includes the original publications logo, date published, name of author, images, and a link to the original article if applicable.
Before & After: Individual Press Page
Collections
The Collection pages bring all of the elements together. What was once a simple grid of products, is now a storied spread with romantic copy, in situ images, special order variations, press mentions, and finishes. The repeatable elements create a concise and engaging story no matter where you are on the website.
Before & After: Constellation Collection Page
Brand Reinforcement
The cherry on top of the website redesign is a strengthened brand identity.
To add another touch of dynamic layering, we expanded the FWC color palette to include bold hues that compliment the photography. Each collection is assigned a color, and we’ve already started implemented these colors across print collateral. The interiors FWC is famous for are so vibrant and artful, it’s about time we inject that same personality in their graphic design.
Playing off of the brand mark, we incorporated overhead chandelier photography near the footer throughout the website. Seeing the two elements together solidifies the connection and celebrates the beauty found in every angle of Fisher Weisman Collection.
