01. Website
Introducing a new, decadent way to explore Fisher Weisman Collection.
Eight years after their initial website launch, Fisher Weisman Collection was ready for a new website that showcased the growth in depth and richness of their brand.
We set out to create a digital home to put the collection first expanding the brand’s color palette to include bold hues that compliment the photography, supporting the user journey down the rabbit hole.
02. Brand Reinforcement
Interior design and artistry that inspires and informs graphic design.
Fisher and Weisman joined forces in 2000 founding their eponymous interior design firm. They are known for their unbridled imagination, unique artistic sensibility, a highly-restrained design approach, and attention to detail.
After buying and renovating an 18th–century home in San Miguel de Allende, Mexico, they were inspired to create a line of handcrafted furniture, lighting and accessories, working with the extraordinary craftspeople they discovered in the process.
The artful, imaginative, gilded and phantasmal collection layers together in unexpected, but highly-considered ways—perfectly encapsulating the essence of the creators.
Photography courtesy of Fisher Weisman Collection
Unique lighting photography centers around materiality and the experience of looking upwards, through the piece. This plays off the FWC hallmark found elsewhere in the website.
03. Print Collateral
A full system to support designer showrooms.
With Fisher Weisman Collection being exclusively represented through showrooms, it was necessary to extend the work to print to fully support the sales process.
From print advertisements in Galerie and Frederic, exploration of the collection online, and finally in-showroom collateral being unified as one seamless customer journey with the brand.
