kinney block

Photo Credit: Madison Bess

Client:

Services:

Branding, E-Commerce, Packaging, Website

kinney block has all your walls covered. Literally, all of them.

The new product line is a collection of vertical surface blocks for interior and exterior use. Made from sustainable composite concrete, these blocks are naturally energy efficient, weather resistant and made to last a lifetime. The concept was born from a commercial project on Abbot Kinney Boulevard in Venice, California and has since grown into a full line of tiles.

Studio van M collaborated with Talia Laconi—the product designer and founder of kinney block—to bring this new product and brand to market. The brand launch included branding, packaging, collateral, and an e-commerce website.

Not your basic brick

Meet kinney block.

The kinney block brand identity pairs a feminine and trendy logotype with a blocky (pun intended) headline font. The earthy color palette inspired by the product line brings the effortless California cool energy that this product demands.